FitJoy

What We Manage

>>> Social Media Strategy

>>> Social Media Managment

>>>Influencer Management

>>>Photography

>>>UGC Style Content Creation

FitJoy set out to launch their newest product, PB-Filled Pretzels, in a way that would maximize awareness, drive trial, and position the snack as a must-try for both loyal fans and new audiences. The challenge was to cut through the crowded better-for-you snack category and generate excitement leading up to the launch.

The Challenge

The Strategy

We developed and executed a 360-degree campaign launch that touched every stage of the customer journey:

  • Epic Teasers: Dropped sneak-peek content across channels to spark curiosity and conversations before the official launch.

  • Influencer Outreach: Partnered with creators in the snacking, wellness, and lifestyle spaces to showcase authentic reactions and reviews.

  • Summerset Connect: Leveraged seasonal events to amplify community engagement and connect with key audiences.

  • Retailer Highlights: Spotlighted Whole Foods placement to drive purchase intent and show credibility with major retail partners.

  • High-Value Photoshoot: Produced premium assets to fuel both organic and paid content throughout the campaign.

The Results

From teaser phase through full rollout, the campaign delivered significant lifts across key metrics:

  • Views: +222%

  • Interactions: +1,052%

  • Reach: +447%

  • Engagement Rate: +110%

Why it Worked

The campaign’s success came from creating a holistic approach that worked across multiple touchpoints:

  • Influencers brought the pretzels into new communities with authentic, trusted voices.

  • Retailer spotlights drove awareness of where to buy, making the product feel accessible.

  • Teasers built anticipation, sparking conversations and fueling organic buzz.

  • Premium content production ensured assets felt polished and professional, elevating the product in a competitive category.

  • Together, these efforts built momentum before, during, and after launch, keeping FitJoy top of mind and creating a powerful, sustained wave of awareness.