Soul Community Planet

What We Manage

  • Social Media Strategy

  • Social Media Management

  • Influencer Management

  • Photography

  • UGC Style Content Creation

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SCP Hotels wanted to expand reach and build brand awareness across their portfolio of properties. While their brand values of wellness, adventure, and community resonate with travelers, they needed a way to amplify that message on social media to inspire future guests.

The Challenge

The Solution

To achieve this, we launched an influencer program that invited relevant creators to stay at SCP Hotels and share their experiences through authentic content. Influencers created Reels, TikToks, Stories, and collaborative posts that highlighted the unique SCP experience. This allowed their audiences to see the brand through a trusted, first-hand lens, building both awareness and aspiration.

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The Strategy

The Strategy:
 We focused on carefully sourcing, vetting, and inviting creators who:

  • Aligned with SCP’s core audience (travel, wellness, lifestyle).

  • Lived in or traveled near SCP’s hotel locations.

  • Had proven engagement and credibility with their followers.

By selecting the right voices, we ensured the content felt natural, compelling, and in line with the brand’s ethos.

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The Results

The Results:

  • Influencer #1: Rebekah & Jaylee

    • Instagram

      • Reach: 408,143

      • Views: 668,457

      • Engagements: 61,040

    • TikTok

      • Views: 1,073,339

      • Engagements: 224,659

  • Influencer #2: Carissa & Friends

    • Instagram

      • Reach: 21,077

      • Views: 21,607

      • Engagements: 3,729

    • TikTok

      • Views: 52,292

      • Engagements: 11,737

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Why it Worked

The influencer program gave SCP Hotels a unique advantage: real, relatable voices showing what a stay actually looks like. Instead of polished ads, audiences saw authentic content like morning coffee views, wellness activities, local exploration, and the relaxed, eco-conscious lifestyle SCP promotes. This worked because:

  • Influencers provided social proof, making the brand feel trustworthy and aspirational.

  • Content was highly shareable, extending reach beyond SCP’s owned channels.

  • Collaborations leveraged the creators’ communities, tapping into audiences who are already interested in travel and wellness.

Together, this strategy positioned SCP Hotels not just as a place to stay, but as a lifestyle experience worth traveling for.

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