Full-service social media management, content production, and trade-based influencer partnerships — built by people who've worked inside the world's finest hotels.
Before building Summerset, our founder coordinated celebrity stays at The Beverly Hills Hotel, managed the guest experience at Hotel Bel-Air, and worked alongside the team at Auberge Resorts Collection — some of the most demanding luxury properties on earth. We understand the standard you hold, because we've held it ourselves.
That insider perspective is what makes Summerset different. We don't need to learn your brand DNA from a brief. We speak your language, we know your guests, and we know exactly what makes someone stop scrolling and start booking.
Today, we translate that hospitality fluency into social media that drives real revenue — through elevated content, intentional influencer partnerships, and monthly production that keeps your property top of mind and top of feed.
We are not a vendor. We are an extension of your marketing team — handling strategy, production, community, and creator relationships end-to-end. You focus on your guests. We make the world wish they were one.
Strategy, content calendars, copywriting, posting, community management — all of it. Your accounts, handled with intention and precision.
We identify, vet, pitch, host, and manage creators on your behalf — almost entirely on trade. Real stays. Authentic content. Measurable reach.
Our in-house photographer and production team visits your property monthly — capturing elevated, editorial content that stops the scroll and builds desire.
We audit your social presence, understand your booking goals, and build a tailored content and influencer strategy specific to your property.
We identify and pitch aligned creators on a trade basis — coordinating stays, briefs, arrival experiences, and posting schedules start to finish.
Our photographer and content team visits monthly, shooting photo and video assets that fuel the full calendar — consistent, elevated, always on brand.
We run your accounts daily — engaging your community, posting consistently, and reporting results with full transparency each month.
SCP Hotels — a portfolio of wellness-driven boutique properties — came to us needing to amplify their brand across social. Here's exactly what we built, how we built it, and what it produced.
SCP Hotels had something genuinely compelling: a philosophy rooted in wellness, adventure, and community. What they didn't have was a scalable way to translate that story into social media content that reached the right people at scale.
We launched a targeted influencer program — inviting carefully vetted creators to experience SCP Hotels firsthand and share those stays through Reels, TikToks, Stories, and collaborative posts.
Audiences saw real morning coffee views, genuine wellness moments, and honest local exploration — not ads. That authenticity builds the trust that drives bookings.
Collab posts, shares, and saves extended reach far beyond SCP's owned channels. The right piece of content doesn't stop performing when the creator checks out.
By matching creators to SCP's core audience — travel, wellness, lifestyle — we introduced the brand to people already looking for their next stay.
Across the full SCP portfolio, the 2025 influencer program produced results that compound over time — with referral tracking now connecting creator content directly to bookings.
29 creators. 23 tagged posts. A single video clearing 1.1 million views. TikTok is where travel decisions are made — we make sure your property shows up there.
Most agencies treat hospitality as a vertical. For us, it's the only thing we've ever cared about. That focus makes us faster, sharper, and significantly more effective.
The Beverly Hills Hotel, Hotel Bel-Air, Auberge Resorts — we've held ultra-high standards from the inside. That's the lens we bring to your brand every day.
We run trade-based creator programs end-to-end. The spend is a room night. The return is millions of impressions from audiences primed to book.
Our photographer and video team visits monthly. Every asset shot and delivered in-house. No briefing external vendors. Your brand stays consistent.
Referral tracking, collab post strategy, and data-driven creator selection mean your social presence isn't just beautiful — it drives bookings you can measure.
Micro creators delivered our highest engagement and viral moments. Loyal, niche audiences consistently outperformed large followings — reinforcing that intentional creator selection matters more than scale.
Whether you're a boutique property just finding your voice or an established hotel ready to scale — we'd love to talk. Every engagement starts with a simple conversation about where you are and where you want to be.
Get In Touchmilan@summersetsocial.com · summersetsocial.com
