Archer Roose Wines
What We Manage
Social Media Strategy
Social Media Managment
Influencer Management
Photography
UGC Style Content Creation
Archer Roose Wines had all the right ingredients for success. A strong brand identity, celebrity backing, and a well-defined target customer. However, their social content wasn’t fully connecting with their audience’s real pain points and desires, limiting engagement and growth potential.
The Challenge
The Solution
Summerset built a comprehensive content strategy designed to better resonate with the target consumer. This included:
UGC (User-Generated Content): Leveraging authentic voices to showcase real customer experiences.
Photography: Producing elevated visuals that aligned with the brand’s premium-yet-approachable identity.
Influencer Campaigns: Partnering with creators to expand reach and build trust through relatable storytelling.
The Results
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The Results *
The new content approach not only improved resonance and engagement but also directly impacted business performance. Archer Roose Wines hit their year-end revenue goal by August, several months ahead of schedule.
"Summerset Social has quickly become an extension of our Marketing team with a command of our key messaging, adaptation and evolution of our visual world - but most of all, is a pleasure to work with. The team is quick, dynamic and always happy to help!"
-Prima, Senior Brand Manager, Archer Roose Wines